Saturday, September 5, 2009

Vision Foundation of India

Don't kill your eyes. Donate them instead.

These are designed by Ogilvy & Mather, Mumbai, India. Art director Sumanto Chattopadhyay.
The concept behind these ads -if you don't donate your eyes at the time of death, you are literally letting them 'die' with you. So you are killing your eyes as you don't let them live on.

Click on each image to preview in large size

via (adsofthworld)

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