Friday, May 29, 2009

White space ads

White space is often referred to as negative space. It is that portion of a page left unmarked: the space between graphics, margins, gutters, space between columns, space between lines of type or figures and objects drawn or depicted. The term arises from graphic design practice, where printing processes generally use white paper.

White space should not be considered merely 'blank' space - it is an important element of design which enables the objects in it to exist at all, the balance between positive (or none-white) and the use of negative spaces is key to aesthetic composition.

Best examples for success White space ads

Hutch advertising campaigns inspite of a no-nonsense and uncluttered approach, very uncharacteristic of the Indian advertising industry.

Hutch stuck to its basic branding principles. Strong visuals, a friendly custom-designed typeface, some excellent work by photographers like Suresh Natarajan and creative agency O&M India all contributed to some memorable campaigns.

Cluttered ad create confusion,

Simple Fruit

The message of these ads contains as follows...
Simple Fruit. Only the best working for you. Eating 5 pieces of fruit every day is recommended by the World Health Organization. Giving fruit to your employees is our recommendation to if you'd like your office to be in a better mood, increased performance and motivated team members. Simple Fruit delivers only the best, freshest and most delicious fruit to your company everyday. Take the right decision, hire our fruit for your team.

Wednesday, May 27, 2009

Tata nano

People's Car
In this cars, we have 3 varients i.e.,NANO, NANO CX and NANO LX.
Why they Named nano?
Nano stands for superior technology and small in size. This is what this car depicts and hence the name nano
Cute and stylish nano in different colors...check it here

These are nano ads which are combination of color, rhythm and flow of design. Entire campaign used water color technique in back ground w.r. to color of vehicle. Each day they released one ad creates interest to people. Few of them you check it here