Welcome to The Absolut Company.
On July 24, 2008 following the successful completion of the acquisition of V&S, Pernod Ricard is pleased to confirm the new organisation.In keeping with its decentralised structure, Pernod Ricard is putting in place two Swedish-based business units.
- ‘The Absolut Company’ has the worldwide responsibility of ABSOLUT and Level including notably production. It becomes part of the Pernod Ricard brand-owner network, alongside the other key brand owners of the Group managing the outstanding international Premium spirits brands such as Chivas, Martell, Jameson, Malibu, Kahlúa, Havana Club, and the champagne and wine brands Mumm, Perrier-Jouët, Jacob's Creek and Montana. Ketil Eriksen has been appointed CEO of ‘The Absolut Company’.
ABSOLUT VODKA is one of the world’s best selling premium spirits brands and achieved sales of 10.7 million nine-liter cases in 2007 (96.6 millions of liters). Some 500,000 bottles of ABSOLUT VODKA are produced every day. Every bottle of ABSOLUT VODKA is produced in Åhus, in southern Sweden.
Level is created by the craftsmen of ABSOLUT in Åhus, Sweden, Level is the result of over 500 years of vodka expertise and tradition. It is created using both continuous and batch distillation for a unique taste and character.
- ‘Pernod Ricard Nordic’ will market Pernod Ricard’s international and local brands in the Nordic countries. The company has been created by merging V&S Wine and V&S Distillers and Pernod Ricard Nordic Countries (the current Pernod Ricard distribution subsidiary in the Nordic region).
FACTS ABOUT ABSOLUT
• ABSOLUT VODKA, introduced in the US in 1979, is the fourth largest international premium spirit in the world and is available in 126 markets. (source: Impact International)
• Since its launch in 1979, ABSOLUT VODKA has achieved significant worldwide sales growth, from 10,000 nine-liter cases (90,000 liters) to 10.7 million nine-liter cases in 2008 (96.6 millions of liters). Some 600,000 bottles of ABSOLUT VODKA are produced every day. Every bottle of ABSOLUT VODKA is produced in Åhus, in southern Sweden. (source: The Absolut Company)
• ABSOLUT VODKA is produced from winter wheat, a hardy wheat grain that gives ABSOLUT VODKA its smooth grain character. Every year approximately 80,000 tons are used to produce ABSOLUT VODKA. Over one kilo (two pounds) of grain is used for every one-liter bottle.
• ABSOLUT VODKA uses a unique process called continuous distillation, introduced in the nineteenth century by “The Vodka King”, Lars Olsson Smith. ABSOLUT VODKA is distilled hundreds of times until all impurities have been removed.
• The award-winning advertising and marketing campaign of ABSOLUT VODKA continues to break new ground in communicating the brand’s core values of clarity, simplicity and perfection. In 1999, the ABSOLUT VODKA advertising campaign was listed among the ten best advertising campaigns of the past century by Advertising Age.
• The ABSOLUT VODKA family:
ABSOLUT VODKA introduced in1979.
ABSOLUT VODKA currently comprises the products above within the same quality framework. All ABSOLUT VODKA products can be enjoyed neat or mixed in drinks.
ABSOLUT PEPPAR introduced in 1986.
The taste of ABSOLUT PEPPAR is hot and spicy. It has a distinct character of green bell pepper,chili pepper and jalapeño pepper.
ABSOLUT CITRON introduced in 1988.
The taste of ABSOLUT CITRON is smooth and mellow, with a fruity character of lemon and lime, and a note of lemon peel.
ABSOLUT KURANT introduced in 1992.
The taste of ABSOLUT KURANT is smooth and mellow, with a fruity black currant character and a hint of tartness.
ABSOLUT MANDRIN introduced in 1999.
The taste of ABSOLUT MANDRIN is complex, smooth and mellow. A fruity character of mandarin and orange mixed with a note of orange peel.
ABSOLUT VANILIA introduced in 2003.
The taste of ABSOLUT VANILIA is rich, robust and complex. It has a distinct character of vanilla, notes of butterscotch and hints of dark chocolate.
ABSOLUT RASPBERRI introduced in 2004.
The taste of ABSOLUT RASPBERRI is rich and intense, revealing the fresh and fruity character of ripened
raspberries.
ABSOLUT APEACH introduced in 2005.
The taste of ABSOLUT APEACH is smooth and mellow, with a sophisticated and fruity character of peach.
ABSOLUT RUBY RED introduced in 2006.
The taste of ABSOLUT RUBY RED is smooth and fruity with a crisp and refreshing character of zesty grapefruit.
ABSOLUT PEARS introduced in 2007.
The taste of ABSOLUT PEARS is fresh and delicate, with a taste of mellow pears and a long fruity aftertaste.
ABSOLUT 100 introduced in 2007.
The taste of ABSOLUT 100 is distinct, yet smooth and mellow, with a grainy character and notes of dried fruit.
ABSOLUT MANGO introduced in 2008.
The taste of ABSOLUT MANGO is full-bodied and juicy with a character of ripe Mango with notes of tropical fruits.
All Absolut Family
ABSOLUT VODKA currently comprises the products above within the same quality framework. All ABSOLUT VODKA products can be enjoyed neat or mixed in drinks.
TOP TEN PREMIUM SPIRIT BRANDS
WORLDWIDE 2007 (Estimates) Millions of 9 liter cases
Smirnoff 24.3
Bacardi 19.9
Johnnie Walker* 15.8
ABSOLUT VODKA 10.7
Jack Daniel’s 9.3
Captain Morgan 7.8
Baileys 7.7
José Cuervo 7.3
Jagermeister 6.3
Ballantine’s 6.2 Source: Impact
My gr8 thanks to absolut.com
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