Friday, September 11, 2009

As real as it gets

Great art direction.In this case Asli means original(software-asli=Original software). The concept works well considering the target market. This isn't an ad for Photoshop. It's an ad for an online store that just happens to sell Photoshop along with other software.The art direction reflects the url. Target of the ad is that people are able to remember the ad when the name of the website is mentioned.The name has an "ASLI" n reflecting it using REAListic stuffs.The art direction is excellent and also it memorable, the name software asli it will always remembered when you will talk about original its very target oriented.
Click this image to look in large view

This is done by Advertising Agency: Bates141
Creative Director: Hendra Lesmono

Art Directors: Irawandhani Kamarga, Andreas Junus

Copywriter: Darrick Subrata

Photographer: Anton Ismael Published: August 2008

These are few images of work behind this ad.
Empty_color Palatte

Preparing Color Palatte

Preparing Rulers for Work area

You can see more images of this version, here

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