Sunday, July 12, 2009

Cadbury_Bournville Chocolates

These are Cadbury Bournville Chocolates ads available with 3 Nuts created by Ogilvy & Mather Advertising, Mumbai, India. Copy is too long to read. But its meaningful to these ads. To preview in large view click each image...

Creative Director: Abhijit Avasthi, Manoj Shetty, Siddhartha Dutta
Art Director: Sreejith Kodoth, Siddhartha Dutta
Copywriter: Manoj Shetty
Illustrator: Master Blasters
Published: January 2009

This chocolate available with Raisin & Nut and heading follows as The food of the Gods and other top management. Copy as follows....
"The cocoa plant’s botanical name, Theobroma Cacao literally means 'food of the gods.' And when this cocoa turns to Bournville, the divine connotations go up significantly. Perhaps why the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take your time to gaze at it lovingly. You break it like it were bad news - gently. Listen to the 'snap' but don't wonder why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life."

This ad having heading as After the Achievement.Before the Glory. Available with Rich Cocoa
Copy as follows....
Men have moved mountains to reach for the stars since time immemorial. Maybe because it is believed that a bar of Bournville can be truly enjoyed only from dizzy heights. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life. You don't buy a Bournville, you earn it.

This ad having heading as Booker,OSCARS, NOBEL, BOURNVILLE...Hope you get the Drift.Available with Hazelnut. Copy as follows....
It has been alleged that some people achieve greatness only to treat themselves to a Bournville Little knowing that this is when the really hard part begins. Because the science of making Bournville comes second only to the art of eating it. You never gobble up a Bournville, you take time out to gaze at it lovingly. You break it like it were bad news - gently. Hear the 'snap' but don't ask why, one day you'll know. Get lost in the aroma even before the thought of eating crosses your mind. Lastly, ask yourself 'Have I earned it?' If the answer is yes, welcome. Welcome to the good life.

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