Line Art Ads

LINE :
A line, to a certain extent, is capable of expressing specific emotions; for instance, a straight line is associated with strength and stability, a thick line with boldness, and excitement is suggested with a zig-zag line. It will be experienced that straight lines of similar length and thickness in parallel groupings may introduce factors of proportional relationship, while rhythmic interval and change in the length and thickness will result in more complex rhythms and optical beat. ( Fig.a & Fig.b)


Line that are horizontal and vertical, when operating together, introduce the principle of balanced opposition of tensions.

A vertical line expresses a force that has primary significance - of gravitational pull, the horizontal also lends a primary sentation- a supporting flatness. When these two are put together a highly satisfying, resolved feeling is produced. Diagonal lines introduce powerful directional impluses, a sort of dynamism which is an outcome of the unresolved tendencies towards vertical and horizontal lines that are held in balanced suspension.

When a line is used in relationship with curves, it will create an entirely different rhythmical quality. Here, it is important to consider that underlying any curve there exists a framework of rectilinear relationship which explains in a simple way the directional and proportional factors in the particular curve. Curves and their relationships with horizontal and vertical lines need an analysis for impressing on the mind the specific nature of the curvatures involved.
The most fundamental planal figures associated with the linear relationships are the square, the triangle and the circle, i.e. vertical-horizontal, diagonal and curvilinear. The ability to estimate dimension and relationship is at the root of objective drawing. The task of estimating and locating points on a surface, in three-dimensional space, is more complex than on a flat surface.

What is Line Art?
Accroding to wiki, Line art is any image that consists of distinct straight and curved lines placed against a (usually plain) background, without gradations in shade (darkness) or hue (color) to represent two-dimensional or three-dimensional objects. Line art can use lines of different colors, although line art is usually monochromatic.
Line art emphasizes form and outline, over color, shading, and texture. However, areas of solid pigment and dots can also be used in addition to lines. The lines in a piece of line art may be all of a constant width (as in some pencil drawings), of several (few) constant widths (as in technical illustrations), or of freely varying widths (as in brush work or engraving).
Line art may tend towards realism (as in much of Gustave Doré's work), or it may be a caricature, cartoon, ideograph, or glyph.
Before the development of photography and of halftones, line art was the standard format for illustrations to be used in print publications, using black ink on white paper. Using either stippling or hatching, shades of gray could also be simulated.

Following are few samples for LINE ART in Advertisements
ADVERTISING MOOKS WINTER 08 Concept, sketching, photo composing and art direction of line drawing for Mooks Winter range. Concept background was New York 1982.