Great art direction.In this case Asli means original(software-asli=Original software). The concept works well considering the target market. This isn't an ad for Photoshop. It's an ad for an online store that just happens to sell Photoshop along with other software.The art direction reflects the url. Target of the ad is that people are able to remember the ad when the name of the website is mentioned.The name has an "ASLI" n reflecting it using REAListic stuffs.The art direction is excellent and also it memorable, the name software asli it will always remembered when you will talk about original softwares.so its very target oriented.
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This is done by Advertising Agency: Bates141
Creative Director: Hendra Lesmono
Art Directors: Irawandhani Kamarga, Andreas Junus
Copywriter: Darrick Subrata
Photographer: Anton Ismael Published: August 2008
These are few images of work behind this ad.
Empty_color Palatte
Preparing Color Palatte
Preparing Rulers for Work area
You can see more images of this version, here
http://www.flickr.com/photos/18697966@N00/sets/72157608377333404/
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