White space ads

White space is often referred to as negative space. It is that portion of a page left unmarked: the space between graphics, margins, gutters, space between columns, space between lines of type or figures and objects drawn or depicted. The term arises from graphic design practice, where printing processes generally use white paper.


White space should not be considered merely 'blank' space - it is an important element of design which enables the objects in it to exist at all, the balance between positive (or none-white) and the use of negative spaces is key to aesthetic composition.


Best examples for success White space ads

Hutch advertising campaigns inspite of a no-nonsense and uncluttered approach, very uncharacteristic of the Indian advertising industry.

Hutch stuck to its basic branding principles. Strong visuals, a friendly custom-designed typeface, some excellent work by photographers like Suresh Natarajan and creative agency O&M India all contributed to some memorable campaigns.




Cluttered ad create confusion,